Focus on the NOW for a sharper TOMORROW

Focus on the NOW for a sharper TOMORROW

Like most travel enthusiasts, I enjoy photography and there is a great lesson for us every time we CLICK a picture, or as we do nowadays with a Selfie. We rarely stop to think how it has evolved over the years, and its always nostalgic when we visit our photo albums. It’s only then we see the impact of technology and how its shaped photography over the years.

Lesson 1: Evolution happens – change is natural. 

Many of my earliest photos were taken in a studio where my parents are trying to hold me still as the photo was shot through a dark extension lens camera, then captured on plates with film. It would then be treated in some solution to make the negatives and then the final photos in black and white.

Then came the Kodak and Fujifilm cameras with the roll our film in 24 – 36 shots which became super popular during the late 80’s – early 90’s. These evolved from daylight to evening and even night photography with the blinding flash included in the camera.

When it came to weddings, I would see the professional carrying a big case with a heavy camera and massive lens that would zoom in and out with the auto flash pop up which was always fancy.

Lesson 2: Keep evolving or be disrupted then obsolete; or pick a niche, create a community and survive. 

Then came the internet, and the tools changed overnight. Kodak went bankrupt and tried to shift onto the digital platform but it was too slow, or possibly the change came faster than expected. Mobile phones makers like Nokia and Apple offered more camera in their phones to change buyer behaviour.

In this mayhem, camera manufacturers like Canon and Nikon moved on to take the niche market, focusing on attracting the serious photographers who preferred to do a few things manually than relying solely on automatic functions.

Lesson 3: Lying through pixels

With internet came the digital wave, and companies like Adobe and Microsoft created software that could manipulate the image by controlling the pixels within the image. Photography lost its credibility as now nothing was real or true, but more of as real or true as you could make it to be. Digital Photography was born.

Lesson 4: It’s all about ME

Instagram, SnapChat and Tinder have shifted the focus back to how important it is to view things although the purpose and behaviour is different. Most recently the Selfie phenomenon has helped the vain in all of us come out in the open.

We are no longer happy with just the image, but how we are the center of everything. This is the age of personalisation which has been in effect for over 30 years but now is impacting on the masses. Nike, Oakley and Apple took massive gains by offering a wider selection of their shoes, sunglasses and Ipods in fresh colours for the individual amongst us.

Lesson 5: Old is the New New 

In all this chaos, people who relied on their skills and experience to capture images came back in vogue. Fashion and Film went back to finding the original artists and labelled them as experts, as a new new.

The vintage cameras are more expensive, and many youngsters are now trying to learn old school arts and then apply them better through digital platforms and advanced tools. Good photographers are a prized commodity and DIY wannabes are looking to get upskilled through these ‘experts’ on how to be more relevant in a market that is now about content and channel.

Lesson 6: Focus on the Now for a sharper Tomorrow

In a nutshell, the skills and crafts learnt at each of the stages of evolution by different individuals within the photography industry helped them discover new and smarter ways of improving tools and shape a better tomorrow where images could be sharper, higher resolution and collaborate with other innovators to create platforms to save, create, edit and share images better.

Similarly, all of the work we do today if done right with the best focus will help us shape a smarter tomorrow where the efforts of today will pay forward.

Every image we capture is a testament to that, as time doesn’t stand still, but the image is but a part of a second of a moment that passed. If you focus well enough, then the image you have will not be blurred or distorted, but sharp and lively.

{Through my business Azrim, I aim to help individuals sharpen their image and perception through custom tailored clothes that fit your body and profile – by appointment only on www.azrim.com.au}

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